2019 Robby Gordon Headquarters
Multi Sponsorship Packages needed for NASCAR teams
When you look back at NASCAR 10 years ago teams & drivers could easily be identified by their sponsor. Bill Elliott - Coors, Davey Allison - Texaco, Jeff Gordon - Dupont, Rusty Wallace - Miller, Dale Earnhardt - GM Goodwrench, etc. But today, you can only find a few teams with one sponsor for a full season, actually only 10. The rest of the Nascar Cup teams are scrambling to fill space and add funds. The TV packages are split, could the Nascar series be next "Sprint - Coors Cup"? Here's a list of the primary sponsors this year on Cup teams.
00 David Reutiman: Aaron’s, Tums, Best Western, hp
1 Jamie McMurray: Bass Pro Shops, McDonald’s, Realtree, WIDIA, AXE
2 Brad Keselowski: Miller Lite
4 Kasey Kahne: Red Bull
5 Mark Martin: Farmer’s Insurance, Carquest, Go Daddy, Quaker State
6 David Ragan: UPS
7 Robby Gordon: Speed Energy, Fast Five, Mapei, GNC, Harris Teeter, Food City, Sam’s Mart
9 Marcos Ambrose: Dewalt, Stanley, Kwikset,
11 Denny Hamlin: FedEx,
13 Casey Mears: Geico
14 Tony Stewart: Office Depot, Mobil 1, Burger King, Bass Pro Shops, The Glades A&E
15 Michael Waltrip: Aarons, NAPA
16 Greg Biffle: 3M, Pure Michigan, Valvoline, Red Cross, Scotch,
17 Matt Kenseth: Ollie’s, Kroger, Crown Royal, Jeremiah Weed, Affliction, Wiley X, Fluidmaster
18 Kyle Busch: M&M’s, Doublemint, Interstate Batteries, Snicker’s, Pedigree, Combo’s
20 Joey Logano: Home Depot
21 Trevor Bayne: Motorcraft, Quik Lane, Good Sam
22 Kurt Busch: Shell, Pennzoil, AAA
23 Terry Labonte: CRM One
24 Jeff Gordon: AARP, Drive to End Hunger, Dupont, Pepsi
27 Paul Menard: Menard’s, Peak, Quaker State, Moen, Master Craft, Vertis, Serta, Pittsburg Paints
29 Kevin Harvick: Budweiser, Rheem, Bad Boy, Realtree, Jimmy John’s
30 David Stremme: Echo Star, Foxwoods Casinos
31 Jeff Burton: CAT
32 FAS Lane: Safe Skies, H&B Railroad, CJ Energy, Koiva, GunBroker.com, Bully Hill, TM One, US Chrome, Air Nat’l Guard, VA Mortgages, Southern Pride, Heil, Blu
33 Clint Bowyer: Hamburger Helper, Cheerios, Good Sam, Wheaties, BB&T, American Ethanol
34 David Gilliland: Taco Bell, Gander Mtn., Stephen Siller Foundation
35 Steve Park: Golden Corral, Pepsi Max,
36 Dave Blaney: Golden Corral, Big Red, Accell, Disabled Veterans, All Sport
37 FRM: Black Cat, North Texas Pipe, Rise of the Planet of the Apes, Bradley, Koiva, Green Stuff
38 FRM: Long John Silver’s, Vampt, FCA, A&W, Drive Sober
39 Ryan Newman: ARMY, Haas, Bass Pro Shops, WIX, Tornados, NRA
42 Jaun Montoya: Target, Cars 2, Energizer, Clorox, Degree,
43 AJ ALlmendinger: Best Buy, Air Force, Nautica, Advocare, Medallion, STP, Valvoline
46 Whitney: Fisher Nuts, Engine Parts Plus, Red Line Oil, Property Masters
47 Bobby Labonte: Kingsford, Scott’s, Busch’s, Reese, Huggies, Capital DPO, Rain Eater, Tom’s,
Kroger, Kleenex, Clorox, Lance, Little Debbie’s
48 Jimmie Johnson: Lowe’s
50 TJ Bell: Green Smoke, Bandit Chippers
51 Phoenix: Rydex, Thank a Teacher, Phoenix Construction,
55 FRM: Lazy Days
56 Martin Truex: NAPA
60 Germain: Big Red, Tire Kingdom, Valvoline
64 Max Q: Morning Star, Sta-bil,
66 HP Racing: Key Systems, Tech South, K-Love, James Fund
71 TRG: Interstate, Racing Coolers, Children’s Tumor Found. Eco Fuel Saver,
77 Various: 5-Hour Energy, Speed Energy, GNC, Harris Teeter
78 Regan Smith: Furniture Row, Denver Matress, Farm American,
83 Brian Vickers: Red Bull
87 Joe Nemechek: Pellet & Wood, AM FM Energy
88 Dale Earnhardt, Jr.: AMP, National Guard, Mtn. Dew
92 Brian Keselowski: Discount Tire, Golden Corral, Melling, Voice
95 David Starr: Advocare, B&D, TWD, JTS, WRL
97 Kevin Conway: ExtenZe
99 Carl Edwards: Aflac, Kellogg’s, Cheez-it, Ortho, Scott’s, Subway
00 David Reutiman: Aaron’s, Tums, Best Western, hp
1 Jamie McMurray: Bass Pro Shops, McDonald’s, Realtree, WIDIA, AXE
2 Brad Keselowski: Miller Lite
4 Kasey Kahne: Red Bull
5 Mark Martin: Farmer’s Insurance, Carquest, Go Daddy, Quaker State
6 David Ragan: UPS
7 Robby Gordon: Speed Energy, Fast Five, Mapei, GNC, Harris Teeter, Food City, Sam’s Mart
9 Marcos Ambrose: Dewalt, Stanley, Kwikset,
11 Denny Hamlin: FedEx,
13 Casey Mears: Geico
14 Tony Stewart: Office Depot, Mobil 1, Burger King, Bass Pro Shops, The Glades A&E
15 Michael Waltrip: Aarons, NAPA
16 Greg Biffle: 3M, Pure Michigan, Valvoline, Red Cross, Scotch,
17 Matt Kenseth: Ollie’s, Kroger, Crown Royal, Jeremiah Weed, Affliction, Wiley X, Fluidmaster
18 Kyle Busch: M&M’s, Doublemint, Interstate Batteries, Snicker’s, Pedigree, Combo’s
20 Joey Logano: Home Depot
21 Trevor Bayne: Motorcraft, Quik Lane, Good Sam
22 Kurt Busch: Shell, Pennzoil, AAA
23 Terry Labonte: CRM One
24 Jeff Gordon: AARP, Drive to End Hunger, Dupont, Pepsi
27 Paul Menard: Menard’s, Peak, Quaker State, Moen, Master Craft, Vertis, Serta, Pittsburg Paints
29 Kevin Harvick: Budweiser, Rheem, Bad Boy, Realtree, Jimmy John’s
30 David Stremme: Echo Star, Foxwoods Casinos
31 Jeff Burton: CAT
32 FAS Lane: Safe Skies, H&B Railroad, CJ Energy, Koiva, GunBroker.com, Bully Hill, TM One, US Chrome, Air Nat’l Guard, VA Mortgages, Southern Pride, Heil, Blu
33 Clint Bowyer: Hamburger Helper, Cheerios, Good Sam, Wheaties, BB&T, American Ethanol
34 David Gilliland: Taco Bell, Gander Mtn., Stephen Siller Foundation
35 Steve Park: Golden Corral, Pepsi Max,
36 Dave Blaney: Golden Corral, Big Red, Accell, Disabled Veterans, All Sport
37 FRM: Black Cat, North Texas Pipe, Rise of the Planet of the Apes, Bradley, Koiva, Green Stuff
38 FRM: Long John Silver’s, Vampt, FCA, A&W, Drive Sober
39 Ryan Newman: ARMY, Haas, Bass Pro Shops, WIX, Tornados, NRA
42 Jaun Montoya: Target, Cars 2, Energizer, Clorox, Degree,
43 AJ ALlmendinger: Best Buy, Air Force, Nautica, Advocare, Medallion, STP, Valvoline
46 Whitney: Fisher Nuts, Engine Parts Plus, Red Line Oil, Property Masters
47 Bobby Labonte: Kingsford, Scott’s, Busch’s, Reese, Huggies, Capital DPO, Rain Eater, Tom’s,
Kroger, Kleenex, Clorox, Lance, Little Debbie’s
48 Jimmie Johnson: Lowe’s
50 TJ Bell: Green Smoke, Bandit Chippers
51 Phoenix: Rydex, Thank a Teacher, Phoenix Construction,
55 FRM: Lazy Days
56 Martin Truex: NAPA
60 Germain: Big Red, Tire Kingdom, Valvoline
64 Max Q: Morning Star, Sta-bil,
66 HP Racing: Key Systems, Tech South, K-Love, James Fund
71 TRG: Interstate, Racing Coolers, Children’s Tumor Found. Eco Fuel Saver,
77 Various: 5-Hour Energy, Speed Energy, GNC, Harris Teeter
78 Regan Smith: Furniture Row, Denver Matress, Farm American,
83 Brian Vickers: Red Bull
87 Joe Nemechek: Pellet & Wood, AM FM Energy
88 Dale Earnhardt, Jr.: AMP, National Guard, Mtn. Dew
92 Brian Keselowski: Discount Tire, Golden Corral, Melling, Voice
95 David Starr: Advocare, B&D, TWD, JTS, WRL
97 Kevin Conway: ExtenZe
99 Carl Edwards: Aflac, Kellogg’s, Cheez-it, Ortho, Scott’s, Subway
Views: 2366
Replies to This Discussion
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Permalink Reply by RG7FAN on
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What people don't realize that RG was one of the first to have multiple sponsors in a single season........ RG is pretty damn smart business wise.
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Permalink Reply by Bigzoom on
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A report back in Feb stated that most "Official Sponsors of Nascar" agreements are $2 - $10 million each per year (this excludes the Sprint, Nationwide, Camping World, Goodyear & Sunnoco deals, those are long term deals). Here's a list of the sponsors:
http://www.nascar.com/guides/sponsors/
You then add TV packages, license & entry fees and there's enough money for NASCAR to provide assistance.
Most sponsor package deals aren't made public anymore, however because it's government agencies, the following packages are open to the public:
National Guard's sponsorship of Dale Earnhardt, Jr. $20 million per year (16 races primary / associate on the rest)
U.S. Army's sponsorship of Ryan Newman $7.4 million per year (15 races primary / associate on the rest)
U.S. Air Force's sponsorship of AJ Allmendinger $1.6 million per year (3 races primary / associate on the rest)
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In 1960, Fred Lorenzon signed the first Cup sponsor at $6,000 per year
In 1980, Junior Johnson had the highest sponsor at $3 million per year
in 2000, Robert Yates Racing landed the highest sponsor UPS at $15 million per year
In 2010, Hendrick Racing had the highest sponsor package (Dale Jr.) toppoing $38 million per year (National Guard & AMP Energy)
Lowe's extended their deal this year (estimated around $30 million per year) plus Lowe's gives every crew member a $480 bonus for each race they win & $480 for every pit stop under a set time plus other incentives including gift cards, tools and more for reaching other goals. Lowe's team members have opportunities to achieve more than double in monies, and bonuses than any other crew members in the Cup garage due to Lowe's incetive based extras for team members. This marked the first time a sponsor offered incentive based goals to team members in their contract.
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Permalink Reply by chuck w on
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On the 51, phoenix construction is james finches comany........and james finch is the owner of phoenix racing, the one who fields the 51. The only reason why phoenix construction is on the car is cause they couldn't find a sponsor for those races. So those races are run out of james finches pockets. So in those situations he loses money in those races...Wish Speed Energy would jump on board with Landon Cassill....He would win for Speed Energy
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Permalink Reply by Brett Crawford on
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No he wouldn't. Nothing like giving RGM money to other teams to run instead of RGM though...
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Permalink Reply by Dave-O on
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RG has been quoted as indicating he's not in the business of funding other drivers' careers. I doubt we'll see SPEED sponsor a different driver in NASCAR.
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Permalink Reply by GTX - HEMI on
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The 51 car is an R&D car for HMS. I think Mr. H has a stake $$$ in this car.
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Permalink Reply by vak7 on
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This thread is intriguing... brings to light everything wrong in NASCAR today and reveals it as a microcosm of global turmoil. Every comment here could also be made for every government, corporation or foundation likewise struggling. Success=power=excess=greed=downfall
I was one of those consumers who made purchases based on which NASCAR driver they sponsor. Always Coke, never Pepsi. I still buy only authentic Hot Wheels for the grandsons. And still sip a bit of Jim Beam now and again. No more. A car can have Ray O Vac on the hood one week, Energizer a few races further into the season. Wheaties can sponsor one driver in a particular season and another the following. So all of these split-sponsorship deals and team hopping, while a necessity in today's economic climate, actually dilutes the value even further than the loss of having their logo painted on a hood throughout an entire season.
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NASCAR'S TV CONTRACT
The contract took effect in 2007 and runs through the 2014 season.
ABC/ESPN: $270 million/year
FOX: $208 million/year
TNT: $ 82 million/year
SPEED: $40 million/year
Total Revenue: $600 million/year
Plus Nascar has a deal with Sprint, Nationwide, Craftsman, K&N as series sponsors
Exclusive partnerships with Goodyear & Sunnoco
And over 200+ "Official sponsors of Nascar" that pay between $2 - $10 million per year.
License & entry fees.
and more...
Only 25% goes towards the drivers.
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Permalink Reply by Eric Appleby on
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Here's the problem. France is raking in all the money, while it's getting increasingly difficult for teams to afford to run in his racing series. Eventually, you're going to see 12-20 cars in these races, like F-1. Then, nobody makes money.
Sad.
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