2019 Robby Gordon Headquarters
A week after Red Bull, Crown Royal Announces Leaving Roush
Another sponsor announces they will change their sponsorship strategy...and Crown Royal's future doesn't include Matt Kenseth's 17 car and Roush Racing.
With Jack Daniel's and Jim Beam gone from Nascar, Crown Royal will now follow. After years of trying to break into the sport, all three liquor companies have changed their marketing strategy to exclude Nascar team sponsorship. Jack Daniel's and Jim Beam left in 2009, but Crown Royal still had 2 more years left on their agreement. Crown Royal has informed Roush they too would not return after this year.
Official Statement from Crown Royal: In evaluation of our NASCAR programming and after much consideration, we have made the decision to make a strategic shift to focus our resources against our annual Crown Royal "Your Name Here" program which awards race naming rights to an adult fan. The Your Name Here program has provided NASCAR fans with an experience that is unrivaled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country. We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love. The specific details regarding how we will honor these heroes at next year's entitlement will be announced at a later date.
In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR upon the conclusion of the 2011 season. We have developed strong relationships with the people at both organizations - they have not only been fantastic business partners, but have also become our friends. We thank them for working with us throughout the years to showcase the importance of our social responsibility initiatives. We look forward to a strong finish to the 2011 season and like the many fans we've gained along the way, we'll never stop rooting for the #17 car on its way to Victory Lane.(Crown Royal PR)
With Jack Daniel's and Jim Beam gone from Nascar, Crown Royal will now follow. After years of trying to break into the sport, all three liquor companies have changed their marketing strategy to exclude Nascar team sponsorship. Jack Daniel's and Jim Beam left in 2009, but Crown Royal still had 2 more years left on their agreement. Crown Royal has informed Roush they too would not return after this year.
Official Statement from Crown Royal: In evaluation of our NASCAR programming and after much consideration, we have made the decision to make a strategic shift to focus our resources against our annual Crown Royal "Your Name Here" program which awards race naming rights to an adult fan. The Your Name Here program has provided NASCAR fans with an experience that is unrivaled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country. We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love. The specific details regarding how we will honor these heroes at next year's entitlement will be announced at a later date.
In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR upon the conclusion of the 2011 season. We have developed strong relationships with the people at both organizations - they have not only been fantastic business partners, but have also become our friends. We thank them for working with us throughout the years to showcase the importance of our social responsibility initiatives. We look forward to a strong finish to the 2011 season and like the many fans we've gained along the way, we'll never stop rooting for the #17 car on its way to Victory Lane.(Crown Royal PR)
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Replies to This Discussion
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Permalink Reply by pdxracefan on
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When I got the tweet from Murphy about this and then read the press on it, all I could think of was the boys on Speedway blvd crapping their drawers. Can you imagine the looks on their faces? Would love to be a fly on the wall there today.
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Permalink Reply by brad&melea on
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that is because the racing sucks been a robby fan since the 80s but time to do something better .
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Permalink Reply by GasOnRobby on
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Dale Jr. Has it right.
Ironically, Dale Earnhardt Jr., who has won the past eight Cup Most Popular Driver awards, differed from the prevailing opinion and said competition, not drivers, would help sell the sport. "I think we need to stay concerned and focused on the competition side -- what happens on the race track [because] that is what we sell," Earnhardt said. "We don't sell personalities. It is cool to have personalities and it is great when drivers have good personalities but the fans show up to be at a race. We need to make sure we put on a race.
"So, we need to focus on that and anything else we can do to improve their experience, which I think NASCAR is focusing on as far as the pre-race. What they buy when they buy the ticket, what they get, what they see and what they experience is real important, too. But, what it all comes down to, if the race itself is not as good as it should be, that's what we need to stay focused on.
NASCAR briefs teams, media on future strategy
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Permalink Reply by Sherri Fryer on
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And to think there are those who think JR is a moron . He's sounding pretty smart to me .....
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Nope, Jr is a moron. Actually, hes not a moron, this statement is odd though. Here me out before you pass judgement.
Anybody who goes to a race knows, anytime Jr passes somebody the crowd gets excited. Anytimne Jr takes the lead the crowd errupts in to a frenzy of of excitement, screams, laughter at the Gordon fans, and pure energy. Lets face it, a fact is a fact, people like seeing the 8 time Most Popular Driver win races. Hes a personality, he sells tickets, he is responsible for a pretty big part of NASCAR rise in the last decade.
Im a Jr fan, although Im not a die-hard fan. Back when Jr was winning, I could ask a die-hard how they liked a race, it didnt matter if it was boring or not, the answer always ended "the race was GREAT" if Jr did good and "man that race was horrible" when Jr did bad.
Think about it, we are all Robby fans. Hes a personality. How great is a race when he does good? Its always an amazing race. I saw him in Fontana run for the lead back in 2004 ish.. and to me, that was the most amazing race I ever saw.
So, to sum up, NASCAR does sell personalities. The race is obviously extremely important too, but I think the driver is way up there too... maybe 50%? 60%? I have no idea, but its a big part of it. I think the author of this article is using sarcasm though "Ironically, Dale Earnhardt Jr., who has won the past eight Cup Most Popular Driver awards, differed from the prevailing opinion and said competition, not drivers, would help sell the sport". GET IT?
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Nobody even Jr is saying personalties don't matter. I've been a die hard NASCAR fan since I was a child. Competition is what keeps me and others coming back. In the past manufacture meant just as much as driver. Manufacture difference is currently dead in NASCAR. I wouldn't be surprised if the manufactors start leaving.
Competition means a lot more then severly controlled cars going side by side after the final green white checker. Competition starts on the drawing board and at the shop. NASCAR has limited early innovation to the point where we have cookie cutter cars on cookie cutter tracks.
NASCAR needs to let loose the manufacture and team R&D teams and close or significantly reduce the role of the NASCAR R&D center. Allow a team / make to dominate while allowing the others to catch up. I believe this is an environment RGM and other small teams will accel in.
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Permalink Reply by Mike Kenyon on
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for all the years that I had to buy season tickets (Vegas,Phoenix) to get the seats I prefer'd.it infuriated me to write the check knowing the tickets for the other events would go to waste.I harp'd that at some point this policy would bite them in the ass, and well IMO it has.ISC and SME get what they deserved.
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About 2003 2004 Fontana started selling weekend packages ONLY for the good seats. The ticket sales started suffering instantly. My friend worked at the ticket box, she said the management came up with every excuse, but the bottom line was, people didnt want to pay the extra for the full weekend.. they wanted what they wanted.
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Permalink Reply by Turtle7 on
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My two cents to improve racing...Promote more side by side racing likw what we are seeing with Indy car on the ovals. As Indycar is a spec series, I think Nascar needs to go in the same direction. Have the manufacturers build the cars and lease them to the teams. Sealed motors, drive trains, shock and suspension packages and brakes. Teams would not be allowed to tweak anything. You would then see all the Chevy's running close together and their race position would be determined by driver and pit performance.
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With all due respect, you think simulating a completely failed series is a good idea?
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I watched both the Iowa and Texas Indycar races this year and they were not the usual Nascar Oval snooze-fests. There was a lot of side by side racing. Even Milwaukee was exciting. KV racing has come from no where and is now a contender for the top spots.
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Ya the short tracks were very exciting... I was indifferent on Texas because passing for the lead was almost impossible.
But 2 or 3 races doesnt prove the INDYCAR model is a good model. Read Millers Mailbag. It would seem the momentum from Bernards hiring is quickly being lost.
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