Front Row Motorsports--Sponsorship

How does Frontrow Motorsports have what appears to be two large sponsors #34 A&W All American Food/Long John Silver's Ford driven by Kvapil and the #37/38 Taco Bell Ford driven by David Gilliland.

Does the owner of this team have anything to do with the restaurant chains?

Does anyone know what type of MONEY these sponsors give FRONTROW?

▶ Reply to This

Replies to This Discussion

Permalink Reply by Rob Hoban on May 5, 2010 at 8:40am

Sounds like an associate sponsorship so it is nothing to get too excited about.

Bill Jenkins is a business owner with a large network of contacts, so there is probably a business tie somehwere since they are both in the food and drink industry.

Besides, with the way the points are shaking out this year, they are pretty much a lock to have at least one car in the field for every race.

▶ Reply

Permalink Reply by Matt Gruber on May 5, 2010 at 10:08am

Doesn't Jenkins own a bunch of A&W/LJS/TB franchises?

▶ Reply

Permalink Reply by Kevin Meyer on May 5, 2010 at 10:13am

Yes he does. The way I understood it is he is being sponsored by his own personal franchises, not by the parent company YUM! brands.

▶ Reply

Permalink Reply by Keith on May 5, 2010 at 10:25am

He is one of, if not the largest franchisee.

▶ Reply

Permalink Reply by Mike Kenyon on May 5, 2010 at 10:52am

Thats the way I see it.Mr Jenkins is spending his franchise advertising dollars on his Cup teams, Using them to advertise much like Haas,Penske,Hendrick,ect have been doing with open dates in there schedules.
Robby could advertise the feed company, but why spend your own money on signage!?

▶ Reply

Permalink Reply by Kevin Meyer on May 5, 2010 at 10:56am

I liked the time when Robby put his off-road wheels on the hood. Not sure if it helped sales but it probably did raise brand awareness.

▶ Reply

Permalink Reply by Rob Harris on May 5, 2010 at 11:20am

Me too.

▶ Reply

Permalink Reply by kevin dinsmore on May 5, 2010 at 11:12am

if the well is deep enough ( it proably is ) and if he beleives he is getting a bang for his advertising buck, than the only sponsor he has to please is himself instead of a outside sponsor who might not see it that way......sponsors are hard to come and even harder to please these days.