It's official- Jim Beam is out

Per Jayski:

UPDATE: Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, the world's number one-selling Bourbon, announced that its marketing plans for 2010 will not include a return to the NASCAR Sprint Cup Series. As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010. The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer. "It was a difficult decision to transition away from being a NASCAR Sprint Cup Series team sponsor," said Bill Newlands, president Beam Global Spirits & Wine U.S. "We always take a hard look at our marketing resources and how we can best interact with legal purchase age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010." Jim Beam will continue its support of #7-Robby Gordon Motorsports for the remainder of the 2009 NASCAR Sprint Cup series schedule."Jim Beam has been a great partner for the past five years," said Robby Gordon. "I would like to thank them for their support through the years. They have been with me since we started the team in 2005, helping build our Cup team and aiding in its success. Great relationships have been formed, and I expect those to continue well into the future

Hopefully Robby can land the greygoose sponsorship. It'd mix much better with Monster.

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Permalink Reply by Bigzoom on September 23, 2009 at 3:00pm

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Permalink Reply by 7-7-7 on September 23, 2009 at 9:53pm

This makes a hell of a lot of sense...they need to get out of the IRL and get into Nascar!!!!!

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Permalink Reply by WJM on September 22, 2009 at 1:16pm

With NASCAR demographics apparently not being a good match for Jim Beam and Jack Daniels, and with the economy in the crapper, here's some alternative RGM sponsor suggestions that may be a better fit (and would make for some kick ass paint schemes):

MD 20/20 The "MD" stands for "Mogen David," the name of the company makes it; but is better known as "Mad Dog" due the one's mental condition after drinking it.
Night Train As Jake Blues said in The Blues Brothers, "That Night Train is a mean wine."
Thunderbird '50's radio jingle: "What's the word? / Thunderbird / How's it sold? / Good and cold / What's the jive? / Bird's alive / What's the price? / Thirty twice." 'Nuff said.
Buckfast Tonic Wine aka "The Dark Destroyer" Scheduled for a painful medical procedure? Slam a glass of Buckfast and you won't feel or remember a damn thing...for three days.

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Permalink Reply by WJM on September 22, 2009 at 1:33pm

Ah, college days....

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Permalink Reply by IndyTim on September 23, 2009 at 10:23am

they had College back then? :) just messin with ya WJM........

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Permalink Reply by brian campbell on September 22, 2009 at 1:22pm

NEXT TO LEAVE NASCAR WILL BE SPRINT AND GOODYEAR BOTH ON THE VERGE OF BANKRUPTCY.

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Permalink Reply by WJM on September 22, 2009 at 1:29pm

The TracFone Cup!

I can hear Larry Mac now; "They're coming down pit road for a fresh set of Kumho tires..."

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Permalink Reply by Bigzoom on September 22, 2009 at 1:30pm

Sprint for sure. They have seen a massive decline in subscribers. The housing market has killed the bulk of their subscribers which is builders & sub-contractors. They won't renew their deal, which should open the door for communication companies to come back in. If McDonalds (rumored) takes over, then look for Tony to loose Burger King. Andretti won't be able to run Taco Bell.