It's official- Jim Beam is out

Per Jayski:

UPDATE: Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, the world's number one-selling Bourbon, announced that its marketing plans for 2010 will not include a return to the NASCAR Sprint Cup Series. As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010. The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer. "It was a difficult decision to transition away from being a NASCAR Sprint Cup Series team sponsor," said Bill Newlands, president Beam Global Spirits & Wine U.S. "We always take a hard look at our marketing resources and how we can best interact with legal purchase age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010." Jim Beam will continue its support of #7-Robby Gordon Motorsports for the remainder of the 2009 NASCAR Sprint Cup series schedule."Jim Beam has been a great partner for the past five years," said Robby Gordon. "I would like to thank them for their support through the years. They have been with me since we started the team in 2005, helping build our Cup team and aiding in its success. Great relationships have been formed, and I expect those to continue well into the future

Hopefully Robby can land the greygoose sponsorship. It'd mix much better with Monster.

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Permalink Reply by vak7 on September 23, 2009 at 9:02am

Hmmm.... I thought the nationwide car they sponsored was pink.

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Permalink Reply by mike francilo on September 22, 2009 at 7:49pm

have fun selling those jim beam hats and shirts dahm things just come out and jb is gone what a joke

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Permalink Reply by Tobin on September 22, 2009 at 8:05pm

Jim Beam its been great! Will still hold my glass up every race day! Mastercraft?

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Permalink Reply by Eric on September 22, 2009 at 8:06pm

I always thought ups would have benn good to get. He could have delivered packages in the hummer better than dale jarret could race the truck. too bad they had to go and sponsor ragan

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Permalink Reply by Ben Cartwright on September 22, 2009 at 9:23pm

imo he should go to Grand Am racing, the competition and races are great and I think Robby could be a contender to win. Plus they might race at Indy next year, the only problem is that they only have 10-12 races a year. That's not enough Robby for me.

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Permalink Reply by Lance on September 22, 2009 at 9:56pm

How about Polaris? Any chance they step up and sponsor 6 or 7 races next year?

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Permalink Reply by Kurt Poehlmann on September 22, 2009 at 10:04pm

Did anybody talk about Hornitos Taquila, Jim Beam Global owns Sauza

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Permalink Reply by nickspeed on September 22, 2009 at 10:16pm

What about Hard Rock Casino Las Vegas? They have been on the car this year, and Robby is the only car in cup to carry a Las Vegas Casino sponsor, Harris and hard Rock have both been on the car? hooters Las Vegas would bring it full circle on the 7 car.

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Permalink Reply by Dyno_Don on September 23, 2009 at 11:23am

Forget who but someone carried Harrah's this year.

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Permalink Reply by alan4s on September 23, 2009 at 11:31am

'Dinger:

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Permalink Reply by vak7 on September 23, 2009 at 9:06am

Anheuser Busch had US distribution rights to Corona. Not sure how it shuffled out when they got bought out but may be interesting. Who knows what Budweiser will do with the RPM issues? The King does not want an alcohol sponsor on his car, mommy wouldn't be happy. Of course, as long as it's in someone else's name mommy will look the other way. Still interesting....