Energy drink copy-cat?

From Jayski:

Veteran off-road racer Kenny Freeman of Henderson is sponsoring the #70 Nationwide Series car driven by Shelby Howard in Saturday's Sam's Town 300 at Las Vegas Motor Speedway. Freeman recently entered a business decision for his new venture Race Fuel, an all natural energy drink that will be available in stores by the end of the month. "The construction business has been so bad for the past two years that I decided to start another venture," explained Freeman, whose family has been in the carpet business for 50 years. (ML Motorsports), see the paint scheme of the car on the #70 team paint schemes page.(3-1-2011)

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Permalink Reply by will on March 1, 2011 at 8:59pm

I believe in free-market capitalism, let the Shelby Howard fans buy the stuff by the case.

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Permalink Reply by LongTime on March 1, 2011 at 9:04pm

probably more to come. Robby just needs to out market the other start-ups. We all know the product is top notch, now just have to get people to try it.

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Permalink Reply by WJM on March 1, 2011 at 9:04pm

Carpet business. Energy Drink business. Sounds like a natural transition.

"...available in stores by the end of the month." Easier said than done.

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Permalink Reply by J.R. Sands on March 1, 2011 at 9:05pm

Thanks for posting up Alan, Sounds that way....

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Permalink Reply by matts11 on March 1, 2011 at 9:12pm

free market baby, it's a wonderful thing! i'm sure he bought into a existing energy drink company and is selling under a new name. good luck and remember the cream will rise to the top.

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Permalink Reply by Hmsdude24 on March 1, 2011 at 9:20pm

I have a feeling this will be like that Wave Energy drink that was on the 36 for a little while then just disappears forever

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Permalink Reply by Trooper Blue on March 1, 2011 at 10:14pm

Actually Wave is still around and growing slowly, most through the southeast. I know that Harris Teeter has it along with Kroger.

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Permalink Reply by Hmsdude24 on March 1, 2011 at 10:56pm

Ah my bad. It just seemed to disappear and never saw it up here in the northeast so just assumed it wasn't around but thanks for the info.

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Permalink Reply by Trooper Blue on March 1, 2011 at 11:02pm

Yeah... They're definitely taking a slow and methodical approach to distribution!

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Permalink Reply by TOG on March 1, 2011 at 11:08pm

Harris Teeter HAD it....SPEED Energy replaced the space....Many stores are pulling WAVE in place of SPEED Energy......

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Permalink Reply by Trooper Blue on March 1, 2011 at 11:13pm

Very cool! I was just going off their website and Facebook. I never seen Wave because I'm here in Wisconsin, but we've got Speed!

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Permalink Reply by Terie (aka vassinvegas) on March 3, 2011 at 12:36pm

I've been in 4 Terrible's looking to see if they had Speed Energy, all had it but it was in the back walk in. Just having in the store doesn't do anything if you don't have merchandisers to get it out on the shelf and you have to get a deal for dedicated shelf space. Whoever is supposed to be doing that is dropping the ball in Vegas. I've worked in the merchandising industry for many years, there's a way to go about this to get maximum sales.