SST Series Sponsor

Any idea who the series sponsor will be? I think it will be LUCAS OIL.

LOL!

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Permalink Reply by JerrDog on February 19, 2013 at 10:38am

But seriously, I would prefer CHEVRON.

Permalink Reply by Mike Kenyon on February 19, 2013 at 11:04am

what if Chevron mandated no other fuel or oil signage on a drivers suit or truck? Say, I was signed to a personal contract with Mobil 1 and Sunoco.And not allow to show their signage.

Permalink Reply by Dave Horwath on February 19, 2013 at 11:15am

I was thinking a tech company like Google or Microsoft. The have serious cash to burn, main offices in CA & VA and no conflict. I'm sure they could use some publicity:)

Permalink Reply by Kevin Meyer on February 19, 2013 at 11:24am

Along the lines of what I was thinking Dave. One large sponsor to associate and "power" the series itself. Would generate revenue. Flip side of that: how about a rotating local non-profit to build interest and create positive publicity amongst an audience that normally wouldn't be interested.

Permalink Reply by Dave Horwath on February 19, 2013 at 12:08pm

Here in CT the Chamber of Commerce sponsors a gumball type rally. It gets the local business involved with the race.

Permalink Reply by JerrDog on February 19, 2013 at 11:35am

The contract between SST and the main sponsor would have to be written as to "no ball hogging" for the main sponsor, just like Monster Energy does with supercross. For example, you still see RedBul and RockStar signage/commercials in its series sponsored events.

But, I do like the Google/Microsoft non-motorsports type of sponsors to attract a brouder audience. I think that would work.

Permalink Reply by WJM on February 19, 2013 at 11:57am

If I held 85% of the operating system market and 70% of the search engine market, why would I need to advertise?

Permalink Reply by Dave Horwath on February 19, 2013 at 12:09pm

That's how you keep it. I think you'll find MS is losing ground daily with duds such as there smart phone...just sayin, throwing it out there and see what sticks.

Permalink Reply by WJM on February 19, 2013 at 1:07pm

When was the last time you a Google ad on television? As far as Microsoft goes, I don't really care. I'm a Linux guy (old habits die hard) but I also have it KVM'd and networked to a Windows 7 box just for software compatibility reasons. Not much of a Apple guy.

I like IndyCar's title sponsor, Izod. They have a good image and there's little risk for conflicts - unlike IndyCar itself.

How about Cabela's?

Permalink Reply by Mike Kenyon on February 19, 2013 at 3:39pm

Bass Pro shops,Gander Mountain

Permalink Reply by Dave Horwath on February 19, 2013 at 4:22pm

I was simply making a point that no matter how big you are, you must advertise.I see Google, Bing, MS daily on TV. I was making a point that there are companies that will advertise in a venue that they're not directly related to, yet the audience may use there product. How's about Walmart? Target?

Permalink Reply by WJM on February 19, 2013 at 6:03pm

I understand your point, however, I assure you all the Fortune 500 companies and popular or emerging dot coms have been hit on over the years by every motorsports team, sanctioning body, driver, etc. imaginable.

It's all about demographics. There's reason Red Bull, Amp, NOS, SPEED, etc. pulled out of NASCAR. It's simply not a energy drink buying demographic. (Monster is a PS deal like Carmichael had in the truck series).

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