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Multi Sponsorship Packages needed for NASCAR teams
When you look back at NASCAR 10 years ago teams & drivers could easily be identified by their sponsor. Bill Elliott - Coors, Davey Allison - Texaco, Jeff Gordon - Dupont, Rusty Wallace - Miller, Dale Earnhardt - GM Goodwrench, etc. But today, you can only find a few teams with one sponsor for a full season, actually only 10. The rest of the Nascar Cup teams are scrambling to fill space and add funds. The TV packages are split, could the Nascar series be next "Sprint - Coors Cup"? Here's a list of the primary sponsors this year on Cup teams.
00 David Reutiman: Aaron’s, Tums, Best Western, hp
1 Jamie McMurray: Bass Pro Shops, McDonald’s, Realtree, WIDIA, AXE
2 Brad Keselowski: Miller Lite
4 Kasey Kahne: Red Bull
5 Mark Martin: Farmer’s Insurance, Carquest, Go Daddy, Quaker State
6 David Ragan: UPS
7 Robby Gordon: Speed Energy, Fast Five, Mapei, GNC, Harris Teeter, Food City, Sam’s Mart
9 Marcos Ambrose: Dewalt, Stanley, Kwikset,
11 Denny Hamlin: FedEx,
13 Casey Mears: Geico
14 Tony Stewart: Office Depot, Mobil 1, Burger King, Bass Pro Shops, The Glades A&E
15 Michael Waltrip: Aarons, NAPA
16 Greg Biffle: 3M, Pure Michigan, Valvoline, Red Cross, Scotch,
17 Matt Kenseth: Ollie’s, Kroger, Crown Royal, Jeremiah Weed, Affliction, Wiley X, Fluidmaster
18 Kyle Busch: M&M’s, Doublemint, Interstate Batteries, Snicker’s, Pedigree, Combo’s
20 Joey Logano: Home Depot
21 Trevor Bayne: Motorcraft, Quik Lane, Good Sam
22 Kurt Busch: Shell, Pennzoil, AAA
23 Terry Labonte: CRM One
24 Jeff Gordon: AARP, Drive to End Hunger, Dupont, Pepsi
27 Paul Menard: Menard’s, Peak, Quaker State, Moen, Master Craft, Vertis, Serta, Pittsburg Paints
29 Kevin Harvick: Budweiser, Rheem, Bad Boy, Realtree, Jimmy John’s
30 David Stremme: Echo Star, Foxwoods Casinos
31 Jeff Burton: CAT
32 FAS Lane: Safe Skies, H&B Railroad, CJ Energy, Koiva, GunBroker.com, Bully Hill, TM One, US Chrome, Air Nat’l Guard, VA Mortgages, Southern Pride, Heil, Blu
33 Clint Bowyer: Hamburger Helper, Cheerios, Good Sam, Wheaties, BB&T, American Ethanol
34 David Gilliland: Taco Bell, Gander Mtn., Stephen Siller Foundation
35 Steve Park: Golden Corral, Pepsi Max,
36 Dave Blaney: Golden Corral, Big Red, Accell, Disabled Veterans, All Sport
37 FRM: Black Cat, North Texas Pipe, Rise of the Planet of the Apes, Bradley, Koiva, Green Stuff
38 FRM: Long John Silver’s, Vampt, FCA, A&W, Drive Sober
39 Ryan Newman: ARMY, Haas, Bass Pro Shops, WIX, Tornados, NRA
42 Jaun Montoya: Target, Cars 2, Energizer, Clorox, Degree,
43 AJ ALlmendinger: Best Buy, Air Force, Nautica, Advocare, Medallion, STP, Valvoline
46 Whitney: Fisher Nuts, Engine Parts Plus, Red Line Oil, Property Masters
47 Bobby Labonte: Kingsford, Scott’s, Busch’s, Reese, Huggies, Capital DPO, Rain Eater, Tom’s,
Kroger, Kleenex, Clorox, Lance, Little Debbie’s
48 Jimmie Johnson: Lowe’s
50 TJ Bell: Green Smoke, Bandit Chippers
51 Phoenix: Rydex, Thank a Teacher, Phoenix Construction,
55 FRM: Lazy Days
56 Martin Truex: NAPA
60 Germain: Big Red, Tire Kingdom, Valvoline
64 Max Q: Morning Star, Sta-bil,
66 HP Racing: Key Systems, Tech South, K-Love, James Fund
71 TRG: Interstate, Racing Coolers, Children’s Tumor Found. Eco Fuel Saver,
77 Various: 5-Hour Energy, Speed Energy, GNC, Harris Teeter
78 Regan Smith: Furniture Row, Denver Matress, Farm American,
83 Brian Vickers: Red Bull
87 Joe Nemechek: Pellet & Wood, AM FM Energy
88 Dale Earnhardt, Jr.: AMP, National Guard, Mtn. Dew
92 Brian Keselowski: Discount Tire, Golden Corral, Melling, Voice
95 David Starr: Advocare, B&D, TWD, JTS, WRL
97 Kevin Conway: ExtenZe
99 Carl Edwards: Aflac, Kellogg’s, Cheez-it, Ortho, Scott’s, Subway
00 David Reutiman: Aaron’s, Tums, Best Western, hp
1 Jamie McMurray: Bass Pro Shops, McDonald’s, Realtree, WIDIA, AXE
2 Brad Keselowski: Miller Lite
4 Kasey Kahne: Red Bull
5 Mark Martin: Farmer’s Insurance, Carquest, Go Daddy, Quaker State
6 David Ragan: UPS
7 Robby Gordon: Speed Energy, Fast Five, Mapei, GNC, Harris Teeter, Food City, Sam’s Mart
9 Marcos Ambrose: Dewalt, Stanley, Kwikset,
11 Denny Hamlin: FedEx,
13 Casey Mears: Geico
14 Tony Stewart: Office Depot, Mobil 1, Burger King, Bass Pro Shops, The Glades A&E
15 Michael Waltrip: Aarons, NAPA
16 Greg Biffle: 3M, Pure Michigan, Valvoline, Red Cross, Scotch,
17 Matt Kenseth: Ollie’s, Kroger, Crown Royal, Jeremiah Weed, Affliction, Wiley X, Fluidmaster
18 Kyle Busch: M&M’s, Doublemint, Interstate Batteries, Snicker’s, Pedigree, Combo’s
20 Joey Logano: Home Depot
21 Trevor Bayne: Motorcraft, Quik Lane, Good Sam
22 Kurt Busch: Shell, Pennzoil, AAA
23 Terry Labonte: CRM One
24 Jeff Gordon: AARP, Drive to End Hunger, Dupont, Pepsi
27 Paul Menard: Menard’s, Peak, Quaker State, Moen, Master Craft, Vertis, Serta, Pittsburg Paints
29 Kevin Harvick: Budweiser, Rheem, Bad Boy, Realtree, Jimmy John’s
30 David Stremme: Echo Star, Foxwoods Casinos
31 Jeff Burton: CAT
32 FAS Lane: Safe Skies, H&B Railroad, CJ Energy, Koiva, GunBroker.com, Bully Hill, TM One, US Chrome, Air Nat’l Guard, VA Mortgages, Southern Pride, Heil, Blu
33 Clint Bowyer: Hamburger Helper, Cheerios, Good Sam, Wheaties, BB&T, American Ethanol
34 David Gilliland: Taco Bell, Gander Mtn., Stephen Siller Foundation
35 Steve Park: Golden Corral, Pepsi Max,
36 Dave Blaney: Golden Corral, Big Red, Accell, Disabled Veterans, All Sport
37 FRM: Black Cat, North Texas Pipe, Rise of the Planet of the Apes, Bradley, Koiva, Green Stuff
38 FRM: Long John Silver’s, Vampt, FCA, A&W, Drive Sober
39 Ryan Newman: ARMY, Haas, Bass Pro Shops, WIX, Tornados, NRA
42 Jaun Montoya: Target, Cars 2, Energizer, Clorox, Degree,
43 AJ ALlmendinger: Best Buy, Air Force, Nautica, Advocare, Medallion, STP, Valvoline
46 Whitney: Fisher Nuts, Engine Parts Plus, Red Line Oil, Property Masters
47 Bobby Labonte: Kingsford, Scott’s, Busch’s, Reese, Huggies, Capital DPO, Rain Eater, Tom’s,
Kroger, Kleenex, Clorox, Lance, Little Debbie’s
48 Jimmie Johnson: Lowe’s
50 TJ Bell: Green Smoke, Bandit Chippers
51 Phoenix: Rydex, Thank a Teacher, Phoenix Construction,
55 FRM: Lazy Days
56 Martin Truex: NAPA
60 Germain: Big Red, Tire Kingdom, Valvoline
64 Max Q: Morning Star, Sta-bil,
66 HP Racing: Key Systems, Tech South, K-Love, James Fund
71 TRG: Interstate, Racing Coolers, Children’s Tumor Found. Eco Fuel Saver,
77 Various: 5-Hour Energy, Speed Energy, GNC, Harris Teeter
78 Regan Smith: Furniture Row, Denver Matress, Farm American,
83 Brian Vickers: Red Bull
87 Joe Nemechek: Pellet & Wood, AM FM Energy
88 Dale Earnhardt, Jr.: AMP, National Guard, Mtn. Dew
92 Brian Keselowski: Discount Tire, Golden Corral, Melling, Voice
95 David Starr: Advocare, B&D, TWD, JTS, WRL
97 Kevin Conway: ExtenZe
99 Carl Edwards: Aflac, Kellogg’s, Cheez-it, Ortho, Scott’s, Subway
Views: 2366
Replies to This Discussion
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Permalink Reply by ROBERT SAVAGE on
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I don't think Sprint will be around when their contract runs out. In Oct. 1999 their stock value was $74.25 today it is about $ 2.50 . Good bye SPRINT.
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Permalink Reply by WJM on
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On June 16, 2003 NASCAR announced Nextel (Sprint) as the Cup title sponsor. Nextel's share price closed at $14.34. Sprint shares have lost 85% of their value since. Extending title sponsorship even at a greatly reduced cost is going to be a tough sell to stockholders. BTW: Verizon, June 16, 2003 $35.63/share. Yesterday closed at $36.90.
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Permalink Reply by Rob Hoban on
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Did you really take the time to list Conway on this list?
The sad thing is that the Red Bull cars will go away next year. UPS will not be a full time sponsor of the 6 car and now Dollar General will sponsor 10 to 11 races for the #20 car next year. This leaves the #2, #11, #13, #31, #48 and #56 as the only full time teams with one sponsor to identify the driver and the car.
That's the sad state of NASCAR. It takes multiple sponsors to run a full season and be competetive.
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Permalink Reply by NIKAL on
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Speedy7 and Brewski you are both incorrect about the #13 Germain Motorsports team. Actually Geico is actually expanding its effort on the #13 for 2012. What Geico is doing is they are pulling the Geico sponsorship on the Germain #9 truck with Max Papis and putting their full sponsorship behind the #13 Cup car.
What most dont know is Geico is managed by a Sponsorship Marketing Company and they land the sponsorship deal and find the teams to place them with. The deal Germain has, Gieco is funding a full time truck team and a part time Cup team. Germain has chosen to run the Geico logo on Cup races that Geico had not paid for making it look as if they were a full time sponsor in the Cup series.
Geico has liked this and will now put there full effort into Cup next year and are paying for 26 races next year. My guess is you will see Germain keep Geico on for the balance 10 races and continue to find associate sponsors threw out the season to cover the cost of those 10 races that Geico is not paying for. Has anyone seen the new Geico commercial with Casey Mears? I dont think they would be spending advertising money this late in the season if they were reducing or pulling there sponsorship.
From what I hear Germain was hoping to leave Traid engines next year and run TRD engines. I guess TRD limits the amount of engines they will build per race. Germain's TRD deal was not done prior to MWR announcing there 3rd team with Boyer and this has put a speed bump in Germain's hopes of getting TRD horsepower. Germain has since been in takes with a few other manufactures but would like to stay in the Toyota camp if possible and is still trying to make something happen with Toyota and TRD.
My guess is you will see an improvement in performance with the #13 next season.
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Permalink Reply by speedy7 on
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Tk's for info, but still hear Geico cutting back on funding----economy............
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And you can take the 31 off the list for 2012, as the General Mills and BB&T sponsorships are moving over from the 33.
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Permalink Reply by Bigzoom on
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LOL on KC. I listed every team that had a sponsor. The #31 team will be splitting with Wheaties next season. With UPS leaving, have to wonder if FedEx isn't far behind.
The current state of NASCAR's Nationwide & Truck Series is in distress due to lack of sponsorship by teams. Next season only 29 Cup teams have sponsorship for a full 2012 season. TV Ratings have slowly started to show increase. The worst thing that could happen (IMO) would be for Jimmie Johnson to win six in a row, Nascar desparately needs a new face. I doubt Home Depot would be willing to give up 10-12 races on the 20 car if it ws winning.
The biggest fix would be for Nascar to increase the winnings to cover race expenses. If the NFL, NBA & MLB has enough money to pay tons of players millions of dollars, then NASCAR surely can afford for 50 drivers to be paid well. The money is there from TV alone!
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Permalink Reply by brewski on
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the 13 is a part time s&p thus the gecko is there just for show, and other teams like the 18 and 47 have multi sponsors because of parent company.Also menards rotates store product brands. What is really disturbing is the fact that nascar and their official sponsor support has chased off sponsor ship example is at&t in the cup series and insurance co's in the nationwide series. I understand title companies want their moneys worth but when a name is synonymous with nascar like sprint and is said every five min and a car riding in the back with marquee support gets zero attention race day whats it matter anyway. Are people really running out to buy a product cause some lucky guy drives around 200 mph and has a well know brand on the hood or better yet a 3 inch patch on his fire suit...(with the exception of RG and speed energy of course) I always think it's funny how things like Coke or Mc Donalds are plastered every where like there is a million people that live under rocks and have never heard of the stuff or place. I Only see the benefit or better yet the purpose of advertising for new product launch or a sales event. The game is changing and nascar is going to have to adapt for sake of the sport.
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Permalink Reply by Mike Kenyon on
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But, will Brian France's greed allow it to happen?!
BTW, He's the only one making money in stock car racing,everyone else is surviving.IMO
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Years ago, sweetie pie and myself were in store going to buy BBQ sauce and I said get Bullseye because they sponsor a race car, so I guess it does kinda work.............
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NASCAR fans are brand loyal, as surveys have proven, and not just their particular driver or team.They sponsor NASCAR I,E. teams the fans support them.
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