News broke from Rick Hendrick that they could have a new sponsor for Dale Jr soon that would be a 2 year deal. Hendrick hinted they had opportunities earlier but they conflicted with current sponsors (supposively AMP/Mtn Dew) "we're looking to the future" (meaning if they pay more and commit longer we're moving on), National Guard is also under fire about it's sponsorship involvement. Rumors leaked this past weekend that Monster Energy could return to Nascar. With the success Kyle & Kurt have brought the energy drink maker, they believe having the "Most Popular Driver" in Nascar could be just what they need. With rival Red Bull out of the sport and the many other energy drinks all but dried up from the sport, Monster could make a splash with Jr Nation. Monster seems happy and would likely continue their sponsorship with Kyle & Kurt Busch in the Natiowide Series. Monster continues to make strides to dethrone Red Bull with marketshares. Monster has made huge gains in the X-Games and other extreme sports. After Red Bull got out of Nascar with Khane & Vickers, Monster followed with stopping it's Nascar sponsorship of Robby Gordon. Monster re-entered the sport at the lower level with Kyle Busch and brother Kurt and has seen a huge return.

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WOW, this is over my head, but in my local bars, wait for it, which over took red bull a couple years ago..

Monster has had the market share and marketing genius for the last little while now. It's only a matter of time before they come back to the main stage so to speak.


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